So where does this leave artists? It can be safe to say, that most artists prefer to be shut up in their studio spaces thinking, conceptualizing, and producing art long before the days of Vermeer's famous painting The Artist in His Studio. The idea of marketing---off the net and on---is too much of a left brain activity that interferes with the preferable right brain I-need-to-be-in-my-studio sensibility. The most common form of marketing for artists is his or her personal artwork website which includes art documentation, art philosophies and a vitae which pales in importance to a condensed version on the webpage of a prestigious gallery.
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Emerging artists who can barely pay their studio rent and supplies rely on library or work access, and rarely merit the free access and gallery web representation that well-established artists enjoy. Sophisticated galleries pay administrative workers to continually update their blogs, mini-blogs as well as contacting contributing writers to well-read art journals, developing press releases for newspapers (hard copy and online), either by phone or email. Catalogs are produced of artists' work which coincides with group or solo shows, that can either be purchased online or seen virtually. Exhibition mailings can also be easily sent via pdf formats to thousands of clients, museums, university art galleries and the like.
Certainly, in this world of have and have nots, artists remain a small percentage of this composite mix. Rarely does this demographic group separate into different ethnic profiling of use (as statistics indicate for Americans in general). Artists are generally poor, and usually only those who have snagged academic teaching jobs as a base salary can claim middle income as their status. Indeed, the so-called digital divide is not as straightforward demographically for visual artists as it is for other American populations inclusive of students and the workforce. http://socialmediatoday.com/clifffigallo/439390/digital-divide-infographic
Yet, on rare occasions, artists who have applied and received stipends as well as residencies for electronic art have used the internet as an artistic medium, which can produce extraordinary statements about the internet. At other times, artists collaborate in home studios to produce critical works. http://online.wsj.com/news/articles/SB10001424052970204619004574318373312061230
One such artistic project is called Wikipedia Art and according to its the collaborations of two artists, Scott Kildall and Nathaniel Stern, was originally intended to be art composed on Wikipedia, but was shut down after fifteen hours of its birth as being controversial. It is works such as this, which represents electronic media work which is both conceptual and analytical, that will become part of the oeuvre of both the marketing artist, and the artist who dares to critique the developing medium itself. https://www.youtube.com/watch?v=KzkJ9fK68zQ&feature=player_embedded
Certainly, in this world of have and have nots, artists remain a small percentage of this composite mix. Rarely does this demographic group separate into different ethnic profiling of use (as statistics indicate for Americans in general). Artists are generally poor, and usually only those who have snagged academic teaching jobs as a base salary can claim middle income as their status. Indeed, the so-called digital divide is not as straightforward demographically for visual artists as it is for other American populations inclusive of students and the workforce. http://socialmediatoday.com/clifffigallo/439390/digital-divide-infographic
Yet, on rare occasions, artists who have applied and received stipends as well as residencies for electronic art have used the internet as an artistic medium, which can produce extraordinary statements about the internet. At other times, artists collaborate in home studios to produce critical works. http://online.wsj.com/news/articles/SB10001424052970204619004574318373312061230
One such artistic project is called Wikipedia Art and according to its the collaborations of two artists, Scott Kildall and Nathaniel Stern, was originally intended to be art composed on Wikipedia, but was shut down after fifteen hours of its birth as being controversial. It is works such as this, which represents electronic media work which is both conceptual and analytical, that will become part of the oeuvre of both the marketing artist, and the artist who dares to critique the developing medium itself. https://www.youtube.com/watch?v=KzkJ9fK68zQ&feature=player_embedded
